Future of the customer buying experience

Shifting demographics and the integration of technology are changing the way customers prefer to buy cars. Today’s car buyers are more informed, have more research tools at their disposal and have higher expectations than ever before. Not to mention they are unhappy with the current car buying process. It’s critical for auto dealers to lead through change and adapt their buying experience to meet the evolving needs of car buyers.

On October 15, 2015, Zurich and CBT Automotive Network hosted an insightful breakfast program in downtown Chicago on the “Future of the Customer Buying Experience.” We invite you to explore the content on this page to learn more about the transformation of the customer buying experience and how you can lead your dealership to meet the needs of your customers.

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Keynote speaker

John Maxwell
John C. Maxwell, a #1 New York Times best-selling author, coach and speaker, inspired and challenged attendees to lead through change as the automotive industry and the customer buying experience continue to evolve.

Panel discussion

Future of the customer buying experience panelists

Our panel of automotive industry leaders, moderated by Jim Fitzpatrick, CEO of CBT Automotive Network, discussed the trends impacting the automotive industry and the toughest challenges dealers might face as the industry continues to change.


  • Jared Rowe, President – Cox Automotive Media Division
  • Raj Sundaram, Chief Client Success Officer – Cox Automotive
  • Rachel Richards, Chief Marketing Officer – Sonic Automotive Group
  • Collin Sewell, President – Sewell Family of Companies
  • David Putz, Head of Direct Markets – Zurich North America

Questions? We have answers.


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